Reviews Help Improve Your Adwords Quality Score

Adwords Quality Score = Lower CPC Rates Google Seller rating extension makes it easier for potential customers to identify highly-rated merchants when they’re searching on Google  by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from review sites all around the web, allow people to find …

Why Reviews matter…

With the overwhelming number of options available to consumers, what makes them choose your business?   A Nielsen global study found that consumers’ most trusted forms of advertising include Recommendations from people I knowand Consumer opinions posted online over more traditional media such as newspaper articles, newsletters, and TV ads (Nielsen Global Trust in Advertising Survey, Q3 2011). …

Fake Reviews

Fake Reviews are damaging not only to the platform they are displayed on, but they can also be damaging for the review company that displays them. I have seen countless positive reviews online since I started working on Reviews.co.uk. Many of these reviews are fake and unfortunately many large and well known companies are “blissfully …

Reviews Are an Important Part of Your Business

The Internet is changing fast and ‘Reviews’ is the new buzz word. Good quality reviews are helping large e-commerce businesses retain customers and gain new ones. For example, customers are far more likely to shop with a website that has several hundred quality reviews than they are to shop with a new start up that has no reviews. In …