How To Extract Adwords Search Terms For 3rd Party & In House Software

On April 9th 2014, Google reported that it has restricted the capacity to report exact keyword search terms for PPC searches.  What this means is that Adwords search query data is no longer being appended to referral URLs from ad clicks. This change makes it harder for PPC platforms and 3rd party tracking platforms to …

Reviews Become Increasingly More Important

The massive increase in online purchases lately has resulted in a rapid increase of review collection. Online reviews are becoming increasingly important to online shoppers and according to a 123-Reg Survey, “more than 60% of consumers said they would consult online reviews at some stage when purchasing online, with over half of those asked actively …