If you’re considering having fake reviews written for your site, you’ll want to reconsider. Here’s why.
I’ve noticed recently that we’re getting a number of searches in Google using the keywords “buy google reviews”, so there’s clearly a range of people out there who are interested in buying fake reviews. This post is going to address the reasons why you shouldn’t even entertain the notion of buying fake reviews for your business from any third party site.
Many countries around the world have strict laws against fake reviews or false customer testimonials. The UK’s Competition and Markets Authority (CMA) took action against a marketing agency writing fake reviews for its clients in an effort to get them to rank more highly in Google.
By writing fake reviews or allowing fake reviews to be written, UK companies are in breach of the Consumer Protection from Unfair Trading Regulations and may face civil or criminal proceedings.
The rules aren’t just limited to the UK either, the Federal Trade Commission in the U.S. has similar rules and has a range of guides available giving some recommendations to follow.
Google don’t like it
Google’s entire business is based on the trust it has between itself and its users. Users trust Google to provide them with accurate information in response to any given search term. As Google regularly provides reviews and testimonials in its SERPS for most business search terms, it’s really important that those reviews are accurate and genuine.
But buying fake google reviews on places like Google Plus or Google My Business (anywhere there is a local search result including a map) you’re not only going to get found out by Google (who will very quickly bump your My Business local search box out of the search results), you’re also going to get found out by your customers.
The damage to your reputation will far outweigh the perceived benefits you may have of a temporary boost in your star ratings through fake review collection.
Fake reviews are really not hard to spot. They’re generally poorly-worded and most often don’t bear any specific relevance to the company or product in question. When looking at the review profiles of these accounts, you’ll often find a wide range of reviews on a range of different products, all in a short period of time. You may also spot inconsistencies in the location of the reviewer compared to the location of the company they are reviewing.
Your customers are also pretty savvy. They’ll be looking around online on a variety of different sites for reviews, and any inconsistencies will be spotted pretty quickly.
Best practices for review collection
Now you know what not to do, it’s time to learn what you should be doing in terms of review collection.
- DON’T ask third parties to write fake reviews for you – you’ll be responsible (read: liable) for their actions.
- DON’T pretend to be a customer writing reviews about your own products
- ENSURE that any third party you work with adhere to these rules (including agencies, SEO, web designers, PR companies)
- DO work with a reputable Google Licensed review partner such as Reviews.io to manage authentic review collection on behalf of your business.
- DO be good at what you do and your happy customers will write positive reviews – you just need to ask them
Using an independent third party reviews partner such as Reviews.io will give you the following benefits:-
- Collect genuine, verified reviews from your customers
- Great collection rates
- We’ll send your reviews to Google so you’ll have Seller Ratings and stars in your search results
- Collect genuine reviews across third parties such as Facebook, Amazon, Tripadvisor and Google Local
- Simple integration with any website
- SEO benefits with user-generated content
- Reduces Adwords costs through quality score improvements
For the full list of features in our packages, take a look at our pricing page. We offer a free trial and you can get up and running quickly with our Review Booster technology.